Now that you’ve learned about how marketplaces make money and their key metrics, let’s break down some different types of marketplaces that serve different types of customers 🌍

1️⃣ B2C (Business-to-Consumer) marketplaces connect businesses selling products directly to consumers like yourself 🛍️

For example, Amazon and Doordash are both B2C marketplaces that provide platforms for businesses and restaurants, respectively, to sell their products to consumers 📱

2️⃣ P2P (Peer-to-Peer) marketplaces enable individuals to buy and sell goods and services directly to each other 🏡

P2P marketplaces like eBay and Etsy empower regular people to engage in commerce directly, providing platforms for used goods, artisan items and more 🔄

3️⃣Lastly, the least common type of marketplace is the B2B (Business-to-Business) marketplace, which facilitates transactions between businesses.

Alibaba is a B2B marketplace where retailers can purchase bulk goods directly from manufacturers, streamlining the procurement process for businesses worldwide 🏭

As an investor, it’s important to understand which of these categories a marketplace falls under, as each of them has their unique benefits and challenges 😎