Great products don’t grow alone 🤔

So, Bill Bowerman had to take a creative approach to grow Nike ✔️

He believed the good products needed good relationships and loving customers 🛍️

So, Bowerman worked closely with athletes for constant feedback and good customer relations 🤝

The co-founders also hand printed and posted ads near track fields, marathon sites and athletic centers 🏅

Great relationships and meeting customers where they are, helped Nike make lots of money 🤑

Beyond advertising the product, Nike advertised the feeling of victory 🔥

In the 1980s, Nike became known for its iconic "Just Do It" slogan and signed high-profile endorsements with athletes like Michael Jordan 🏀👑

Today, Nike is a global sports giant, known for its innovative designs and partnerships with top athletes and teams 🏆💪