Disney: Growth

How Disney became the media giant they are today

So Disney’s first hit-film was Snow White and the Seven Dwarves 🪄

Here’s how Disney became the media giant they are today.

The company continued to innovate and release new animated films, including classics like "Cinderella," "Sleeping Beauty," and "The Lion King" 🏰

Disney basically turned old classics into something new and exciting again 🚀

They also milked their movie hits as much as possible 🏦

In the early 1930s, Mickey Mouse was already used on products for toys and clothing 🐭

Disney-loving families would buy their children stuffed animals of their favorite characters, so the brand spread like wildfire and became synonymous with family fun 🫶

By the 1950s, Disney took family fun to a whole new level and changed the theme park industry forever with the launch of Disneyland 🎢

They combined amazing rides with amazing stories, making their guests feel like the main characters they knew and loved 😄

In the 1960s, Disney ventured into the world of television with the launch of Disney Channel 📺

Now, Disney appealed to teenagers, so they could age up with their customers 🧒

Disney continued to experiment throughout the 1970s-2000s 📝

Video games, music albums, theme park expansion, and even purchasing + producing their own live action movies 🏴‍☠️

To market its products, Disney has relied on a combination of traditional advertising methods like television commercials and more recent techniques like social media campaigns ⭐

Disney’s ability to make relatable content, grow with their customers and make the most of their products allowed it to grow into the media giant it is today 💪

Test your knowledge

How did Disney grow with its customers?

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Why were Disney’s theme parks revolutionary?

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How does Disney market its products?

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