Apple struggled to develop operating software and poured funds into failed versions, resulting in near bankruptcy in 1996! 💸🚫

In the early 2000s, Apple fiercely competed with Microsoft, since it had better computer software 😱

The Macintosh market share fell from 10% to 3%.

In the 2010s, Apple was smooth sailing for a bit, so they tried to launch a self-driving car but ultimately scrapped the project 🚗

They’ve recently settled for a new CarPlay screen instead

In 2021, Apple Retail workers began to unionize, but otherwise still suffer from poor working conditions and brutal hours 😞

Big goals and incomplete plans are a common issue for Apple, including a ‘Healthcare Revolution,’ Apple Glasses, and other interesting but far-off products 🧬