In 2011, three Stanford students hated how permanent social media felt.

So, Evan Spiegel, Reggie Brown, and Bobby Murphy launched “Picaboo", an app where users could share photos that disappeared 📷

Soon, Spiegel and Murphy forced Brown out of the company and relaunched as Snapchat.

Spiegel first wrote that Snapchat wouldn’t “conform to unrealistic notions of beauty or perfection,” unlike other social media apps 🌷͙֒

One year in, users on Snapchat were sending 25 Snaps per second, or 20 million Snaps per day.

In 2015, Snapchat added lenses, and the platform boomed to 75 million users 👓

Today, Snapchat has over 332 million daily active users.

They’ve also captured over 75% of 13-34-year-olds in 20+ countries.

Fast forward to 2017, and Snapchat boomed with $1b in advertising revenue.

That year, they went public via a $25 billion IPO 📈