Nowadays, Starbucks faces many challenges, including major competitors across the world like Dunkin Donuts, McDonald’s, and also local brands that customers love 🐎

Starbucks is also more expensive than competitors, with wavering drink quality 🤔

Some say the in-cafe experience levels it out, though.

Starbucks also does not lean into packaged beans - forcing customers to come into the store to order their favorite drinks 🗺

If we dive deeper into trade rules, Starbucks suffers heavily from international regulations and tariffs 👀

Customers also view Starbucks as a luxury, so in times of economic distress and high-interest rates, Starbucks often sees revenue plummet 😱

However, Starbucks has many strengths, including its in-app bank, convenience offering, and powerful brand 💪

But it’s important to see both sides of the bean! ☕️