After Howard Schultz purchased Starbucks in 1987, he aggressively pursued growth from the 80s to the early 90s. 📊

To cut expenses, Starbucks invented new recipes that mostly used water, reducing the cost of other ingredients 🤯

For necessary expenses like milk, coffee beans, and chocolate syrup, Starbucks utilized partnerships to split the cost 🤝

To solve for convenience, Schultz opened 165 stores throughout New England by 1992 🚀

Four years later, Starbucks opened its 1,000th location with some international stores.

⚡️ And just two years after that, 2,000 stores had opened.

Starbucks shutters locations that underperform and encourages recurring or same-store caffeine purchases at more successful locations. 👀

In 2015, the company realized people didn’t always want sugar-filled hot coffee. ☕️

So, they added Starbucks Refreshers and cold-brew coffee.

By the end of the year, 50% of all purchases included a cold beverage.

The pivot was successful 🤯

Starbucks continues to grow today by focusing on convenience for the customer, utilizing corporate partnerships and innovative recipes. ☕️